Reno Arch
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The Reno mayor asked for a new slogan for the arch. One week later his office was deluged with ideas, but the mayor and city council did not find one to their liking. Instead of giving up they ran another contest sixteen months later and this time offered a $100 prize. Suggestions included: (1) Reno: The Best in the West, (2) Reno: The West’s Highest Assay, (3) In Progressive Reno: Loiter, Linger, Locate, and (4) Reno: The Biggest Little City in the World. They last suggestion was chosen and the slogan that would identify Reno throughout the United States for 50 years was born.
* “Nevada State Journal” article
* “Nevada State Journal” article